Love at First Lather / Sugar Shampoo
Learn more about Love at First Lather / Sugar Shampoo
Natural plant sugar.
This is the gentle cleanser we use in our innovative foam shampoo, 12 Benefits™ Love at First Lather.
Love at First Lather is a great choice for hair with artificial color, highlights, chemically straightened hair, curly hair (eases frizz), and hair that suffers cuticle damage from frequent use of heat (blowouts, hot ironing).
Our signature ingredient blend includes coconut oils and sunflower extract to gently cleanse, soften, and brighten. With only nine powerful ingredients, Love at First Lather is a clean, uncluttered formula. No harsh detergents are allowed!
For your best shampoo experience, a controlled scalp massage with your fingertips is all you need to activate our ultra-rich foam and immediately suspend perspiration and scalp oils within the bubbles*. Hair is left undisturbed, the scalp does not become dry, and color radiance is preserved.
35% – 50% more concentrated to last longer. Free of sulfates, parabens, silicone.
12 reasons to use 12 Benefits™ Love At First Lather moisture balancing mousse shampoo:
Bursts of foam to gently cleanse + Rich lather + Ideal moisture benefits + All natural formulation + Plant derived sugar cleanser + Sunflower extract to prolong color radiance + Sulfate free + Silicone free + Paraben free + Cuticles are protected from damage + Resists color fade + Hair longevity ingredients keep hair youthful.
*Dense lather in shampoo is ideal to suspend, rinse, and wash away perspiration and scalp oils.
Good to Know:
If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather just a little longer than usual with warm water to achieve major volume in your fine hair.
Star ingredients: Plant sugar (natural cleanser), Coconut oil (moisture), Sunflower extract (color radiance)
Made for women. Recommended by Professional Hairstylists.