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Sugar, it's so foamy!
This is the ingredient we use in our new generation shampoo, 12 Benefits™ Love At First Lather. Our innovative foaming sugar wash nurtures your hair with a signature blend of plant derived sugar, two coconut oils and sunflowers. Plus, this formulation contains only 9 ingredients. No harsh detergents allowed!
Unlike other creme shampoo, Love at First Lather does not require the typical "scrubbing" action to produce lather.* A controlled scalp massage with your fingertips activates our ultra-rich foam and immediately suspends perspiration and scalp oils leaving hair clean, moisturized, and in ideal condition.
Why is Love at First Lather better for your hair? Because without excessive friction, cuticles are left undisturbed, the scalp does not become dry, and color radiance is preserved while reducing frizz.
Love at First Lather is great for colored hair or highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing).
Free of sulfates, parabens, and silicone. Sunflower extract (a natural sunscreen) prolongs and gives radiance to your haircolor.
Our modern generation shampoo foam is 35% – 50% more concentrated, free of salt, sulfates, parabens and silicone. And, we use sunflower extract (a natural sunscreen) to prolong your haircolor.
12 reasons why you should use 12 Benefits™ Love At First Lather moisture balancing mousse shampoo:
Bursts of foam to gently cleanse +
Rich lather +
Ideal moisture benefits +
All natural formulation +
Plant derived sugar cleanser +
Sunflower extract to prolong color radiance +
Sulfate free +
Silicone free +
Paraben free +
Cuticles are protected from damage +
Resists color fade +
Hair longevity ingredients keep hair youthful
Made for women. Used and recommended by the finest hairdressing salons
*Lather is necessary to suspend, rinse, and wash away perspiration and scalp oils.
Good to Know:
If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather just a little longer than usual with warm water to achieve major volume in your fine hair.
Star ingredients: Plant sugar (natural cleanser), Coconut oil (moisture), Sunflower extract (color radiance)