Love At First Lather = 9 ingredients

$ 12.00

Learn more about Love At First Lather = 9 ingredients

Plant sugar! This is what we use in our new generation hair cleanser, 12 Benefits™ Love At First Lather. Our innovative pre-foaming shampoo nurtures your hair with a signature blend of natural sugar, coconut oils and sunflowers, and contains only 9 essential good-for-you ingredients.

Unlike any other shampoo you've used, Love at First Lather does not require the typical "scrubbing" action to produce lather.*  A controlled scalp massage with your fingertips activates our ultra-rich foam and immediately suspends perspiration and scalp oils, leaving hair clean, moisturized, and in ideal condition.

Why is Love at First Lather better for your hair?  Without excessive friction, cuticles are left undisturbed, the scalp does not become dry, your color radiance is preserved and frizz is reduced.

This is critically important for hair color treatments and highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing).

Love at First Lather is free of sulfates, parabens, and silicone. Sunflower extract (a natural sunscreen) prolongs and gives radiance to your haircolor.

12 reasons why you should use 12 Benefits™  Love At First Lather moisture balancing mousse shampoo:

• Bursts of foam to gently cleanse +
• Rich lather +
• Ideal moisture benefits +
• All natural formulation +
• Plant derived sugar cleanser +
• Sunflower extract to prolong color radiance +
• Sulfate free +
• Silicone free +
• Paraben free +
• Cuticles are protected from damage +
• Resists color fade +
• Hair longevity ingredients keep hair youthful

Used and recommended by the finest hairdressing salons

*Lather is necessary to suspend, rinse, and wash away perspiration and scalp oils.

Good to Know:

If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather a little longer than usual with warm water for major volume in your fine hair.